“Pop” The Tart, The Past and The Culture  

In 1963, Kellogg was experiencing overwhelming success in the cereal market: Fruit Loops were polishing shelves as a bright, colorful addition to breakfast, along with Mini-Wheats and Apple Jacks. Cereal had (and still does have) its merits: it can stay on shelves without spoiling for months on end. Post, Kellogg’s main competitor, hadn’t struck the…

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